Project Overview
Project
Content for informational brochures
Scope
Research and write content about the 5 biggest industries in Maricopa County, Arizona
Files
See the healthcare industry brochure
See the healthcare industry report
See the distribution industry report
See the manufacturing industry report
Client
Project Brief
The career and technical education department (CTE) of Tolleson Union High School District, Maricopa County, Arizona commissioned informational brochures describing the 5 biggest industries in the county.
For each industry, TUHSD requested
- an overview
- the top 5 employers
- key occupations in the industry
Problem
Parents and students overlook CTE as a strong contributor in the education system – a hangover from its 1950s image. TUHSD sought avenues for changing public perception and for highlighting CTE’s benefits to students.
My Role
I was responsible for researching and writing content for the 5 industries. This included
- iterative meetings with stakeholders
- identifying the top 5 industries
- searching for reliable sources of information about each industry
- writing the report/content for each industry
- collaborating with the graphic designer
A graphic designer produced the final brochures from my content.
Tools
Internet browser, Microsoft Word
Brochure Covers
