Project Overview
Client
NC3T
Project
Content for informational brochures
Scope
Research and write content about the 5 biggest industries in Maricopa County, Arizona: distribution, healthcare, hospitality, manufacturing, and transportation
Project Brief
The career and technical education department (CTE) of Tolleson Union High School District, Maricopa County, Arizona commissioned informational print and digital brochures describing the 5 biggest industries in the county.
For each industry, TUHSD requested
- an overview
- the top 5 employers
- key occupations in the industry
Problem
Parents and students overlook CTE as a strong contributor in the education system – a hangover from its 1950s image. TUHSD sought avenues for changing public perception and for highlighting CTE’s benefits to students.
My Role
I was responsible for researching and writing content for the 5 industries. This included
- iterative meetings with stakeholders
- identifying the top 5 industries
- searching for reliable sources of information about each industry
- writing the report/content for each industry
- collaborating with the graphic designer
A graphic designer produced the final brochures from my content.
Process
TUHSD contracted with NC3T; I served as NC3T’s subcontractor, researching and producing content.
I first devised a template encompassing all required categories of information. Then, I identified the 5 biggest industries in the county and researched each industry using various data sources, including federal, state, and county government websites, as well as publicly available company/employer data, cross-verifying data whenever possible. Using that research, I wrote a report for each industry and handed it off to the graphic designer. My final step was to quality check the final products.
Tools
- Internet browser
- Microsoft Word
Sample Files
See the distribution industry report
See the healthcare industry brochure
See the healthcare industry report
See the hospitality industry report
Brochure Covers
Thank You