Client
NC3T
Project
Content for informational brochures
Scope
Research and write content about the 5 biggest industries in Maricopa County, Arizona: distribution, healthcare, hospitality, manufacturing, and transportation
Project Brief
The career and technical education department (CTE) of Tolleson Union High School District, Maricopa County, Arizona commissioned informational print and digital brochures describing the 5 biggest industries in the county.
For each industry, TUHSD requested
Problem
Parents and students overlook CTE as a strong contributor in the education system – a hangover from its 1950s image. TUHSD sought avenues for changing public perception and for highlighting CTE’s benefits to students.
My Role
I was responsible for researching and writing content for the 5 industries. This included
A graphic designer produced the final brochures from my content.
Process
TUHSD contracted with NC3T; I served as NC3T’s subcontractor, researching and producing content.
I first devised a template encompassing all required categories of information. Then, I identified the 5 biggest industries in the county and researched each industry using various data sources, including federal, state, and county government websites, as well as publicly available company/employer data, cross-verifying data whenever possible. Using that research, I wrote a report for each industry and handed it off to the graphic designer. My final step was to quality check the final products.
Tools
Sample Files
See the distribution industry report
See the healthcare industry brochure
See the healthcare industry report
See the hospitality industry report
Thank You