Research, produce, and edit persuasive and informative digital and print campaign materials
Project Brief
The target audience was voters in the 3rd Congressional District of Oklahoma. The project was to audit and update campaign materials by editing existing materials, researching new topics, and writing new content.
Problem
Mr. Robbins ran for office as a Democrat in a heavily Republican district. He wanted his campaign materials to attract issue voters regardless of party affiliation.
My Role
Research, write, update, or edit campaign materials, including
research issues and write new web content, speeches, press releases, and talking papers
audit and edit existing web content, speeches, press releases, and explainers
Process
Mr. Robbins and I audited his website and policy content and discussed updates, additions, and deletions from his prior campaign. I researched all topics and updated old and wrote new position papers and web content, along with updating his stump speech. I also edited content as I updated.