Delight Your Users

Beautiful UI matters, of course: it’s the first thing users notice about a product. But beautiful UI only carries users so far. Without functional, reliable, usable UX, users will abandon a product in frustration. Build beautiful UX to match your beautiful UI and you’ll delight your users.

A Theory of User Delight: Why Usability Is the Foundation for Delightful Experiences

Article and image from Nielsen Norman Group