Project Overview
Client
Texas Ropewicks
Project
Research, design, create, and stand up a simple but engaging and informative website to sell agricultural equipment
The need for this equipment has passed, so the website is no longer live.
Scope
Research and write or curate the copy, and identify and incorporate images for the website; design and create the website
Project Brief
The target audience was farmers, primarily in West Texas. The common herbicide glysophate had lost effectiveness on a number of persistent weeds that interfered with growing and harvesting row crops.
Problem
Create an information and marketing website for an agricultural business that sold herbicide equipment that solved pest problems for farmers struggling with glyphosate-resistant weeds.
My Role
I was responsible for the entire research, design, and creation process. This included
- copy and microcopy: both research and curated information from the parent company
- wireframes in various fidelities
- iterations
- final mockups
- construction, updates, and maintenance in WordPress
Process
I met with the franchise owner to determine his expectations for the website, then designed wireframes, which I iterated on based on feedback from the franchise owner and the parent company.
Once the owner approved the design, I built the website in WordPress and maintained it until the business closed.
Tools
- Sketch
- WordPress
Files
Mockups
Thank You