Texas Ropewicks: UX Writing & Website Design

Project Overview

Client

Texas Ropewicks

Project Brief

I designed and built a website to market agricultural equipment.

The target audience was farmers, primarily in West Texas.

Problem

Create an information and marketing website for an agricultural business that sold herbicide equipment when farmers were struggling with glyphosate-resistant weeds.

My Role

I was responsible for the entire design process. This included

  • copy and microcopy, which consisted of both research and curated information from the parent company
  • wireframes in various fidelities
  • iterations
  • final mockup
  • construction, updates, and maintenance in WordPress

Tools

Sketch and WordPress