All my work (15+ years) involves research and writing. Writing is innate to me – give me an assignment, and I can tell your story, with empathy, engagement, and understanding.
My particular expertise is writing and speaking in the client’s or brand’s voice and translating complex ideas into digestible content. That’s where the UX comes into writing: understanding (channeling) the client or brand and understanding (empathizing with) the audience the client or brand is speaking to.
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UX Writing & Design
My UX writing experience ranges from microcopy to long-form web content for too many websites to count, as well as reviewing apps for content, design, and functionality. The samples below include both design and UX writing, from web content to microcopy.
I have also designed or redesigned and built 6 websites, reviewed and copyedited 3 websites, and designed or collaborated on 4 wikis. In each, I wrote or edited the copy.
UX Writing & Website Design
USAA Wiki – Masked Recreation
This recreation: My work at USAA is proprietary, so this portfolio sample is a masked representation of one part of that work. I used the outline, flow, and design elements I created for the wiki but changed all content to remain compliant with USAA requirements.
The screens are on this password-protected page I can discuss as part of an interview.
Client: USAA Private Cloud Services (masked as Principal Sales)
Project: External-facing marketing wiki
Scope: Design, build, continually update, and maintain a wiki that was internal to USAA but external to Private Cloud Services
Tools: Adobe XD, Adobe Illustrator, and Confluence Enterprise Wiki (at USAA); Figma (masked recreation)
My role: Design and build the website to leadership’s specifications
WMWOK: UX Writing & Website Design
See the abbreviated case study
See the PDF of the design file (some elements do not render from Sketch to the PDF)
Client: Women’s March on Washington–Oklahoma (WMWOK)
Project: WMWOK website (no longer live since the purpose was the 2017 WMW )
Scope: Design, build, update, and maintain a website for coordinating Oklahoma’s role in the 2017 WMW
Tools: Sketch and WordPress
My role:
- Research and write or curate all web content
- Curate images
- Design and build the website to client’s specifications and with assets from the parent organization
Texas Ropewicks: UX Writing & Website Design
Client: Texas Ropewicks
Project: Texas Ropewicks website (no longer live)
Scope: Design, build, update, and maintain a website for the sale of agricultural equipment
Tools: Sketch and WordPress
My role:
- Research and write all web content
- Research and curate images
- Design and build the website to client’s specifications
Mulvihill Enterprises: Website Content Review
Project: Web content review
Scope: Review and edit – rewrite where needed – all web content
My role: Provide comprehensive copyedit of all web content
UX Reviews
OwassoApp
Client: Variable Software, LLC
Project: UX review
Scope: Review a published social community app
Tools: OwassoApp, Sketch, and Microsoft Word and PowerPoint
My role: Review app for usability, content, grammar, and syntax
Torchy's Tacos
Project: UX review
Scope: Review a restaurant’s online ordering tool
Tools: Torchy’s Tacos online ordering tool and Google Slides
My role: Review online ordering tool for friction points and triggers
Passion Projects: UX/UI Writing & Design
Since I created these designs and wrote all the copy for them, these samples include both UX writing and UX/UI design.
SEEK: A UX Case Study
See the PDF of the design file (all screens; some elements do not render to the PDF from the Sketch file)
See the Sketch design file (all screens and elements)
Project: User experience/user interface (UX/UI) design and copy for a scavenger hunt game app
Scope: Write the copy and design the UX and UI for a scavenger hunt game app, including original assets
Tools: Figma, Sketch, InVision, and Microsoft PowerPoint (final design file in Sketch)
My role:
- Generative research
- Initial user research
- Original copy
- Iterated accessible low-, mid-, and high-fidelity wireframes
- Original assets (iconography)
- Interactive prototypes
- Style guide and design system
- Mockups and presentation mockups
Dream Home: A UI Case Study
See the PDF of the design file (all screens; some elements do not render in the PDF)
See the Sketch design file (all screens and elements)
Project: User interface (UI) design for a real estate app
Scope: Write the copy and design the UI (and UX) for a real estate app, including original assets
Tools: Figma, Sketch, InVision, and Microsoft PowerPoint (final design file in Sketch)
My role:
- Iterated accessible low-, mid-, and high-fidelity wireframes
- Original assets (iconography)
- Original copy
- Interactive prototypes
- Style guide
- Mockups and presentation mockups
Research & Content
These work samples are research and content development/content strategy.
Brochures
Client: NC3T
Project: Informational brochures for Tolleson Union High School District, Maricopa County, Arizona.
Scope: TUHSD’s career and technical education department commissioned brochures highlighting the top 5 industries in Maricopa County.
My role: Provide the research and content for 5 industries: distribution, healthcare, hospitality, manufacturing, and transportation
A graphic designer produced the final brochures from my content.
Teacher Resources
Client: Manhattan Strategy Group
Project: Advancing Career Pathways for the US Department of Education (5-year contract canceled after 2 years due to USDE leadership priority changes)
Scope: Produce resources for career and technical education teachers and administrators
My role:
- Write a project style guide and quick reference sheet aligned with USDE guidelines
- Ensure all deliverables were accessible and spoke to the target audience, translating complex academic text into approachable language
- Enhance presentation materials
- Edit all reports and deliverables
- Moderate regional conferences
Political Campaign
Client: Frankie Robbins campaign
Project: Congressional campaign
Scope: Produce and edit persuasive and informative digital and print campaign materials
My role:
- Research issues and write new web content, speeches, press releases, and talking papers
- Edit existing web content, speeches, press releases, and explainers
Research & Long-Form Content
Client: Meeder Consulting
Project: Career and technical education report for the State of Connecticut
Scope: Research and report on career and technical education in 6 countries and 3 US states to inform State of Connecticut education decisions
My Role:
- Research CTE in Austria, England and Wales, Finland, Germany, Singapore, Switzerland, Florida, Ohio, and Oklahoma
- Write a 5–10 page description of CTE in each country or state
- Compile research and content into an executive report
Editing
I’m an editor as well as a writer and designer, so I can make sure your copy – microcopy to long-form – is written correctly.
My 15+ years of editing experience includes microcopy, app and website reviews, academic papers, novels, business reports, and more.
Editing is now a secondary (not primary) part of my work, but without editing, apps and websites go live with typos and grammatical errors, so here are just a few examples of my editing work.
Client: Various
Scope: Copyedit for US English or UK English
My role:
- Ensure all copy follows grammar, syntax, punctuation, etc. rules for US English or UK English
- Suggest plain, accessible language changes
- Follow company, brand, or traditional writing or academic style guides (Chicago Manual of Style, APA Publication Manual, Turabian, MLA Handbook, etc.