Check Out My Work

All my work (15+ years) involves research and writing. Writing is innate to me – give me an assignment, and I can tell your story, with empathy, engagement, and understanding.

My particular expertise is writing and speaking in the client’s or brand’s voice and translating complex ideas into digestible content. That’s where the UX comes into writing: understanding (channeling) the client or brand and understanding (empathizing with) the audience the client or brand is speaking to.

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UX Writing & Design

My UX writing experience ranges from microcopy to long-form web content for too many websites to count, as well as reviewing apps for content, design, and functionality. The samples below include both design and UX writing, from web content to microcopy.

I have also designed or redesigned and built 6 websites, reviewed and copyedited 3 websites, and designed or collaborated on 4 wikis. In each, I wrote or edited the copy.

UX Writing & Website Design

USAA Wiki – Masked Recreation

This recreation: My work at USAA is proprietary, so this portfolio sample is a masked representation of one part of that work. I used the outline, flow, and design elements I created for the wiki but changed all content to remain compliant with USAA requirements.

The screens are on this password-protected page I can discuss as part of an interview.

Client: USAA Private Cloud Services (masked as Principal Sales)

Project: External-facing marketing wiki

Scope: Design, build, continually update, and maintain a wiki that was internal to USAA but external to Private Cloud Services

Tools: Adobe XD, Adobe Illustrator, and Confluence Enterprise Wiki (at USAA); Figma (masked recreation)

My role: Design and build the website to leadership’s specifications

WMWOK: UX Writing & Website Design

Client: Women’s March on Washington–Oklahoma (WMWOK)

Project: WMWOK website (no longer live since the purpose was the 2017 WMW )

Scope: Design, build, update, and maintain a website for coordinating Oklahoma’s role in the 2017 WMW

Tools: Sketch and WordPress

My role:

  • Research and write or curate all web content
  • Curate images
  • Design and build the website to client’s specifications and with assets from the parent organization

Texas Ropewicks: UX Writing & Website Design

Client: Texas Ropewicks

Project: Texas Ropewicks website (no longer live)

Scope: Design, build, update, and maintain a website for the sale of agricultural equipment

Tools: Sketch and WordPress

My role:

  • Research and write all web content
  • Research and curate images
  • Design and build the website to client’s specifications

Mulvihill Enterprises: Website Content Review

Project: Web content review

Scope: Review and edit – rewrite where needed – all web content

My role: Provide comprehensive copyedit of all web content

UX Reviews

OwassoApp

Client: Variable Software, LLC

Project: UX review

Scope: Review a published social community app

Tools: OwassoApp, Sketch, and Microsoft Word and PowerPoint

My role: Review app for usability, content, grammar, and syntax

Torchy's Tacos

Project: UX review

Scope: Review a restaurant’s online ordering tool

Tools: Torchy’s Tacos online ordering tool and Google Slides

My role: Review online ordering tool for friction points and triggers

Passion Projects: UX/UI Writing & Design

Since I created these designs and wrote all the copy for them, these samples include both UX writing and UX/UI design.

SEEK: A UX Case Study

See the UX case study

See the PDF of the design file (all screens; some elements do not render to the PDF from the Sketch file)

See the Sketch design file (all screens and elements)

See on Behance

See the interactive prototype

Project: User experience/user interface (UX/UI) design and copy for a scavenger hunt game app

Scope: Write the copy and design the UX and UI for a scavenger hunt game app, including original assets

Tools: Figma, Sketch, InVision, and Microsoft PowerPoint (final design file in Sketch)

My role:

  • Generative research
  • Initial user research
  • Original copy
  • Iterated accessible low-, mid-, and high-fidelity wireframes
  • Original assets (iconography)
  • Interactive prototypes
  • Style guide and design system
  • Mockups and presentation mockups

Dream Home: A UI Case Study

See the UI case study

See the PDF of the design file (all screens; some elements do not render in the PDF)

See the Sketch design file (all screens and elements)

See on Behance

See the interactive prototype

Project: User interface (UI) design for a real estate app

Scope: Write the copy and design the UI (and UX) for a real estate app, including original assets

Tools: Figma, Sketch, InVision, and Microsoft PowerPoint (final design file in Sketch)

My role:

  • Iterated accessible low-, mid-, and high-fidelity wireframes
  • Original assets (iconography)
  • Original copy
  • Interactive prototypes
  • Style guide
  • Mockups and presentation mockups

Research & Content

These work samples are research and content development/content strategy.

Brochures

Client: NC3T

Project: Informational brochures for Tolleson Union High School District, Maricopa County, Arizona.

Scope: TUHSD’s career and technical education department commissioned brochures highlighting the top 5 industries in Maricopa County.

My role: Provide the research and content for 5 industries: distribution, healthcare, hospitality, manufacturing, and transportation

A graphic designer produced the final brochures from my content.

Teacher Resources

Client: Manhattan Strategy Group

Project: Advancing Career Pathways for the US Department of Education (5-year contract canceled after 2 years due to USDE leadership priority changes)

Scope: Produce resources for career and technical education teachers and administrators

My role:

  • Write a project style guide and quick reference sheet aligned with USDE guidelines
  • Ensure all deliverables were accessible and spoke to the target audience, translating complex academic text into approachable language
  • Enhance presentation materials
  • Edit all reports and deliverables
  • Moderate regional conferences

Political Campaign

Client: Frankie Robbins campaign

Project: Congressional campaign

Scope: Produce and edit persuasive and informative digital and print campaign materials

My role:

  • Research issues and write new web content, speeches, press releases, and talking papers
  • Edit existing web content, speeches, press releases, and explainers 

Research & Long-Form Content

Client: Meeder Consulting

Project: Career and technical education report for the State of Connecticut

Scope: Research and report on career and technical education in 6 countries and 3 US states to inform State of Connecticut education decisions

My Role:

  • Research CTE in Austria, England and Wales, Finland, Germany, Singapore, Switzerland, Florida, Ohio, and Oklahoma
  • Write a 5–10 page description of CTE in each country or state
  • Compile research and content into an executive report

Editing

I’m an editor as well as a writer and designer, so I can make sure your copy – microcopy to long-form – is written correctly.

My 15+ years of editing experience includes microcopy, app and website reviews, academic papers, novels, business reports, and more.

Editing is now a secondary (not primary) part of my work, but without editing, apps and websites go live with typos and grammatical errors, so here are just a few examples of my editing work.

Client: Various

Scope: Copyedit for US English or UK English

My role: